In this comprehensive guide, learn how to use the power of social media to market your real estate business, including actionable tips, tricks, and strategies
As a real estate agent, you are always looking for new leads and ways to market your listings. While there are many traditional marketing methods that can be effective, you may be overlooking the power of social media.
Social media platforms like Facebook, Twitter, and Instagram provide a unique opportunity to reach out to potential clients and connect with them on a personal level. By sharing informative content, helpful tips, and eye-catching videos, you can boost your online visibility and attract more leads.
Not sure where to start?
In this guide (how to use social media to market your real estate business) the social media experts at Wave Media will teach you:
The best platforms for real estate agents
How often to post
What type of content to share
Tips for building a strong online presence
Read on to discover how you can use social media to take your real estate business to the next level!
The Best Platforms for Real Estate Agents
There are a ton of different social media platforms out there, so it can be tough to know which ones are worth your time. When it comes to marketing your real estate business, we recommend focusing on the following three platforms:
Facebook for Real Estate
With over 2 billion monthly active users, Facebook is one of the most popular social media platforms on the planet. It’s also an incredibly powerful marketing tool for real estate agents.
On Facebook, you can create a business page to share your listings, blog posts, and other updates with your potential clients. You can also join relevant groups, run targeted ads, and boost your posts to reach a wider audience.
If you’re not already on Facebook, now is the time to create a business page and start building your online presence. When using this platform to promote your real estate business, consider the following tips:
Create a professional business page: When creating your Facebook business page, be sure to use a professional profile photo and cover image. You should also include relevant information about your business, such as your website address, contact information, and a brief description of what you do.
Post regularly: The key to success on Facebook is consistency. Aim to post new content at least once per day to keep your page active and engaging.
Share relevant content: When sharing content on your Facebook page, make sure it is relevant to your target audience. This could include blog posts about the real estate industry, photos of your listings, or helpful tips for homebuyers and sellers.
Instagram for Real Estate
While Instagram started out as a platform for sharing photos, it has since become one of the best social media platforms for marketing your business. In fact, according to a recent study by Social Insider, more than 80% of users say they follow a business on Instagram.
As a real estate agent, you can use Instagram to give potential clients a behind-the-scenes look at your workday, share sneak peeks of new listings, and show off your sold properties. You can also use hashtags to reach a wider audience, run ads, and collaborate with other businesses in your industry.
These tips for using Instagram will help you get started:
Post Instagram Reels: Since Instagram has become all about video, it’s become necessary to create videos to keep your content relevant. There are a number of kinds of videos that you can create. Check out our tips for TikTok below for more details on video ideas.
Quality Stands Out: Before you post a video on Instagram, take some time to edit it to make sure it looks as best as it can. There are plenty of great editing features on the platform that can help you touch up your videos and make them pop. Don’t edit too much though! This can make them look almost unrealistic and fake.
Post consistently: As with any social media platform, the key to success on Instagram is consistency. Posting new content on a regular basis will help you attract more followers and keep them engaged.
Twitter for Real Estate
While Facebook and Instagram are great for sharing visuals, Twitter is all about the written word. This social media platform is perfect for sharing news updates, blog posts, and industry news with your potential clients.
You can also use Twitter to join conversations, build relationships, and share your listings with a wider audience. And since tweets are limited to 280 characters, you can easily stay active on this platform without spending hours creating new content.
Here are a few tips for using Twitter to market your real estate business:
Find the right hashtags: Hashtags are a great way to reach new people on Twitter. When creating your tweets, be sure to include relevant hashtags so your content can be easily found by potential clients.
Engage with other users: One of the best ways to build relationships on Twitter is to engage with other users. When you see a tweet that catches your eye, be sure to like it and leave a comment. You can also retweet interesting content from other users to share it with your followers.
Use Twitter Ads: If you want to reach an even wider audience, you can use Twitter Ads to promote your tweets. This platform offers a variety of ad types, so you can choose the one that best fits your goals.
TikTok for Real Estate
Tik-Tok is the latest app to take over the attention span of people across the United States. We recommend using TikTok in your social strategy for capturing the attention of future real estate customers. While the average audience can be younger on TikTok, being able to capture their interest will help you build a loyal audience that bears more fruit down the road.
Here are some content ideas that we know work really well with audiences on Tik-Tok:
Quick Walkthroughs of Listings - hire a videographer or make them yourself with your iPhone. Video walkthroughs are a great way to interest viewers enough to stop scrolling, all while showcasing the quality of listings you work with, and educating your audience on what a listing like this typically costs
Educational Tips for Beginners - remember TikTok can be a younger crowd. This means there are plenty of people in the audience that don’t always know what you’re talking about. Breaking down basic real estate concepts in fun and interesting ways is a great way to build trust with your audience.
Showcase Local Highlights - what do they say in real estate, “location, location, location!” Make some content that highlights the specific area in locations where you operate in. This works great for when you’re selling homes in a certain location. Highlight great restaurants, the best bike rides, or fun events that occur each year in a town! These are easy to make, easy for people to relate to (tag the town or city in your posts), and great info that most people don’t find out about until after they move in!
Social Media Content Strategies for Marketing Real Estate
While each social media platform has its own unique features and audience, there are a few content strategies that work well across all platforms. Here are a few ideas to get you started:
Share stunning photos and videos of your listings: Sharing stunning photos and videos of your listings will help you attract potential buyers and get them interested in your properties. In the real estate game, potential buyers love to get a comprehensive view of what you’re selling, so be sure to visually document as much of the properties as you can.
Post helpful tips for home buyers and sellers: Another great way to use social media to market your business is to post helpful tips for homebuyers and sellers. These could be tips on how to prepare their home for sale, what to look for when house hunting, or how to stage a home for showings.
Run contests and giveaways: Who doesn’t love a good contest or giveaway? Offering prizes like gift cards, home decor, or free consultations are great ways to attract new leads and grow your social media following.
Share industry news: Keeping your followers up to date on industry news is a great way to build trust and credibility. You can share news articles, blog posts, or even your own thoughts and insights on the latest real estate trends.
Engage with your audience: Social media is all about engagement. When you take the time to interact with your followers, you’ll build stronger relationships and improve your chances of generating leads. So be sure to respond to comments, answer questions, and join conversations.
Be authentic: One of the best things you can do on social media is to be yourself. Humanize your brand by sharing your story, being authentic, and showing some personality. This will help you connect with your audience and build trust, which is indispensable in the real estate industry.
Final Thoughts on Social Media Real Estate Marketing
Social media is a powerful tool that every real estate agent should be using to market their business. By following the tips and strategies in this article, you’ll be well on your way to growing your online presence and attracting more clients.
Just remember to post regularly, engage with your audience, and use high-quality visuals to make your content stand out from the crowd.
If you need help getting started, or if you’re looking for more ideas on how to use social media to market your business, we can help!
The Wave Media team of marketing experts can create a customized social media plan that will help you achieve your goals. If you would like to discover how we can help you and your real estate business build more and more success, click the link below to learn more:
Thanks for reading!